Birds, bees, and services

You can know the name of a bird in all the languages of the world, but when you’re finished, you’ll know absolutely nothing whatever about the bird …

So let’s look at the bird and see what it’s doing — that’s what counts.

I learned very early the difference between knowing the name of something and knowing something.

~ Richard Feynman, physicist, 1918-1988

The same is true with services. There is a difference in being able to point at a service, or defining and describing it, and knowing the services, especially why it is.

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