Thinking in Services (book abstract)

Below is the abstract of the book I am writing. This is to be included in the publishers catalog. What do you think? I’d be grateful for your feedback. ———————- Thinking in Services: New Eyes, New Perspectives Perhaps, as customers, or as service providers, we don’t understand services as much as we think we do,…

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Why the book

The universe of services has always been to expanding creating in constellations we commonly refer to as the service sectors of the economy, fueled by changes in the ways of society, government, law and technology. In the past few years though the expansion has felt like an explosion, with all kinds of new services, creating…

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