I am, because of you

Services are arrangements between things and agreements between people for a job to be done. Services have the potential to get a job done when for various reasons customers are unable or unwilling to do it themselves. In other words, when it is more attractive an option than DIY. 1 How strong customers feel the…

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The Social Life of Useful and Valuable Things

TL;DR Services are agreements between people for arrangements between things. Services exist because people own things, and because they don’t. People own some things, some others they don’t. Some people own things because some people, they won’t. Therefore, things people own attract things they don’t. Things have needs. At the heart of services are things…

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