Category: logic

Services are equations

Customers and service providers are equated in terms of the outcomes and experiences. Each sides puts in time, money and effort. Feelings and emotions perhaps. Tangibles and intangibles. Experiences are part of what each side puts in. Outcomes are what they get. Customers receive a payoff usually in terms of the results and benefits of […]

Actual and potential

A lamp has the potential to illuminate something. What kind of thing it can illuminate depends on what kind of beam it actually projects. The lamp could be bedside, inside a digital projector, in the headlights of a car, or the flash of a camera. Potential becomes actual when the lamp produces a beam of […]