Category: philosophy


Services exist, Because people own things. Some things they own; some others they don’t. Some people own things because others, they won’t. Things that are useful and valuable. From tractors, towers, and transmission lines, To privacy, privilege and peace of mind. When things they really care about, Have affinity and attraction, and there is no […]

Small disturbances

The need to deliver superior sets of outcomes and experiences is constant over the lifecycle of a service offering. Services need to get a job done better than not just competitors but also customers because their ability to do-it-yourself (DIY) is always an option. Indeed, new solutions in the market create competition when they make […]

Services are …

Below is a list of sentences that are excerpts from a manuscript. None of them are formal definitions per se, but you can see an opinion forming, that might be formalized as a new way of thinking, with the basic tenets being: services are products of a particular kind that materialize from performances and affordances, […]

Costs and benefits are mutual

Costs are benefits My costs are your costs My benefits are your benefits Reducing my costs will reduce yours My benefits will produce yours Costs are benefits Costs are unrealized benefits. Service providers have to incur certain costs to be able to produce outcomes that fulfill customer needs. These costs are the bulk of prices […]